# RanchiMall Content Collaboration Output

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Africa going pop

Talking about African pop culture, it is all about taste, charisma, and variety. People around the globe look upto Africa for its rich cultural endowments. Africa is showing great deal of variety in culture. African POP culture is the world's oldest civilization. Many African POP culture pinnacles have touched the mainland for new inspiration. Along with that, Africa has been a source of passion both good and bad, for the western world especially the U.S. as history says itself. Let us understand Americans' obsession with Africa's biggest POP culture moments. One of the biggest examples lately is the movie "Black panther" which ruled millions of hearts on the silver screen, the movie had been immensely successful, it had acknowledged and celebrated black culture in several ways. This movie broke many records, won awards and nominations. Many of it's rich scene of an Afro-Futuristic world has influenced by actual African culture which was appreciated worldwide. "One Dance" from popular Canadian rapper "Drake", this song topped the US Billboard Top 100 and it was one of the most played songs worldwide. This song sold million of copies and dominated on global music charts for weeks at a stretch, being an Afro-fusion song and sampled Afropop Artist Wizkid and Kyla. There are several artists who have got inspired from the beauty, aesthetics, music of the continent. Like Beyonce made a music video called ‘Brown Skin Girl’, where she represented and celebrated all shades of brown, she was seen paying honor to Yoruba Orisha Osun in her performance in 2017 at Grammy Awards. Drake, Beyoncè, Stormzy and many other rising stars are wowing global audiences. Youth listen to their music and imitate them passionately. They are taking their pop culture forward with immense appreciation. Significantly, African pop culture is ruling all over the world and has changed the scenario of today's era. Not only pop culture that is inspired by Africa right now. New trends in the field of music, fashion, dancing and body shapes are greatly influenced by the mainland yet the original contributor did not get the accreditation. There are some recent examples of African cultures influencing popular culture. In 2018, Nike had a uniquely designed jersey for Nigerian team, inspired by Africans. The jersey broke records and came out to be one of the best selling products of Nike. In this current year, Ikea released a range designed by African designers showcased furniture which shows that apart from pop, African culture is also influencing in the fashion world. Coming to Afropunk festival which will begin on 28th and 29th of November. In Johannesburg, this festival is all set to be celebrated in which the global cultural economy increasingly turned to Africa for inspiration.

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