diff --git a/util/dbdump.js b/dev-util/dbdump.js
similarity index 100%
rename from util/dbdump.js
rename to dev-util/dbdump.js
diff --git a/dev-util/deleteWholeProfile.js b/dev-util/deleteWholeProfile.js
new file mode 100644
index 0000000..3689309
--- /dev/null
+++ b/dev-util/deleteWholeProfile.js
@@ -0,0 +1,21 @@
+#!usr/bin/env node
+
+var email = process.argv[2];
+
+if (!email) {
+  console.log('\tdeleteWholeProfile.js <email>');
+  process.exit(-1);
+}
+
+console.log('\t Deleting email:', email, process.env.INSIGHT_NETWORK);
+
+var p = require('../plugins/emailstore');
+
+p.init({});
+
+p.deleteWholeProfile(email, function(err) {
+  if (err)
+    console.log('[err:]', err);
+  else 
+    console.log('done');
+});